This theme carries meaning on many levels. For most, it evokes the image of putting the pedal to the metal—pushing forward with intensity and precision. With a family history of motorcar racing, we know firsthand the importance of calibration, engineering, and focus in achieving peak performance. It also pays tribute to the road transportation sector of our industry, which has played a vital role in moving energy and its byproducts to fuel countless industries and consumer goods.

Beyond that, Full Throttle is a mindset. In business and in life, it represents being focused, determined, and committed to success. The outlook for our industry is cautiously encouraging. With a new federal government suggesting Canada could become an “Energy Superpower,” we are reminded that actions speak louder than words. Energy economics remain ever-changing, and while recent years have been challenging, new opportunities are beginning to emerge. As doors once closed begin to open, we must be prepared—with engines primed and systems calibrated—so that when the moment comes, we are ready to go FULL THROTTLE.